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The Problem

 

Customer calls Bromfield

“Hello, I am wondering if you can recommend any pens in the $50 range. I am trying to look on your website but I can’t browse by price.”

 

Customers need a way to browse pens by price or price range in order to more efficiently find what they need on Bromfield’s website.

Problem

Users need a way to browse pens by price or price range in order to more efficiently find what they need on Bromfield’s website.

 

Proposed Solution

Implement a “browse by price” category in the pen dropdown menu.

 

Customer Personas

 

User Flows

 

Sketching & Ideation

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Next Steps